Scarlett is a 1994 American six-hour television miniseries loosely based on the 1991 book of the same name written by Alexandra Ripley as a sequel to Margaret Mitchell's 1936 novel, Gone with the Wind.The series was filmed at 53 locations in the United States and abroad, and stars Joanne Whalley-Kilmer as Scarlett O'Hara, Timothy Dalton as Rhett Butler, and Sean Bean as Lord Richard Fenton.

Beverly D. Flaxington is an American businesswoman and founder of The Collaborative. Flaxington is the author of seven books on personal and professional development, including the best-sellers Understanding Other People: The Five Secrets to Human Behavior and Make Your SHIFT: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go.

Branding and corporate branding are terms more often associated with the private rather than the public sector of an economy. Significant exceptions exist, such as the branding of countries, regions, and cities (Jaffe and Nebenzahl, 2001), but the application of marketing concepts to public sector organizations is still a relatively new topic for researchers (Kotler and Lee, 2007a and Kotler ...

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